May 14, 2013 9 Comments
A friend of mine posed a question to a group of authors last week I think is intriguing. Why do we buy the books we buy? Or put another way, what is the path you take when buying a book?
He posits there are three phases before someone buys a book:
- Stage One- Learning the book exists
- Stage Two- Becoming interested in the book once you know it exists
- Stage Three- The trigger that causes us to purchase the book
If you’d like to play, tell me the name of the last book you bought (not one of those free downloads) and what led you to buy it.
I’ll go first to show you what I mean:
I was at a marketing seminar in Austin, TX in early April. While at the seminar, a guest speaker came and told about his journey of publishing. He showed his latest book, THE ONE THING, and explained the cover design and why they did the back cover copy the way they did it. It looked intriguing so I put it on my Wish List.
A few weeks later, my wife asked if I’d buy her a book. I went online to order it, and took a quick look at my Wish List. There at the top was THE ONE THING. I read a few reviews, liked what I saw and decided to order it.
Your turn, I’d love to hear from you!