How Long Does It Take You To Decide? by James L. Rubart
September 25, 2012 4 Comments
You’re in a bookstore. A cover reaches out its hands and grabs you. (Yes, of course metaphorically, we’re not doing a Stephen King thing here.)
How long before you decide to buy it or put it down and keep looking? Before reading further, think about it. Got it?
Last week I was at the ACFW conference (American Christian Fiction Writers) and I bumped into my friend, literary agent Steve Laube. I commented on a long ago talk I heard him give where he demonstrated how long the typical shopper takes before deciding if a book is right for them or not. He said stats hadn’t changed.
The length of time frame surprised then (before I was published) and depresses me now.
Books we authors have taken sometimes years to write are given twenty seconds of consideration by the typical potential customer. That’s why the cover and back cover copy are so critical—cause people do judge a book by its cover.
How ‘bout you? How long do you take? And do you take longer when shopping on line?